Question 7

In the video How To Make Your Breasts Look Bigger, both appropriation and reappropriation are noticeably visible. Appropriation is the art of taking authority or possession over ideas. Reappropriation is when the dominant person or thing takes the power of the ideas back. In this video, the woman is appropriated in a “how to”way into a sexualized pornographic woman. Through the majority of this video, the woman is given many tips such as how to wear the proper bra or how to tone certain muscles, to draw attention to her breasts to make her appear sexy. It is also important to note that this video is constructed through the dominant ideology of a male heterosexual perspective; a woman needing bigger breasts to please a heterosexual male and get his attention.Throughout the entire video, the woman looks almost equivalent to that of a pornographic star. In the end though, she takes her personality and her presence as a woman back. She is reappropriated into a woman not a pornographic star. The woman at first had lost all her dignity but by the end of the video she turns down the man she had been originally trying to get all the attention from and says that she does not want to have sex with him. She is a dominant woman, not pornographic woman. She ends up ordering him around and telling him what to do, almost completely switching stereotypical gender roles.