Cultural studies theorists separate words with capital letters from those without, even when the words in question are not proper nouns, to make a distinction between the concept and meaning of the same word in order to connote the ideological concept of a word cultural theorists capitalize. However, lower case letters are used to signify the word's actual, literal meaning. For example, the word woman can be written with an uppercase "w" or a lower case "w", and they convey two totally different meanings, despite the fact that it is the same word. When spelled with a capital "w", it is considered a proper noun, thus connecting the ideological concept of all woman in society to one meaning. On the contrary, when written in lower case, the word merely represents a human that is a female or the physicality of woman, but not a specific type of woman, any woman.
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